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Europeana Rebrand
Project type
Branding
Making Europeana a modern and approachable leader in the Digital Cultural Heritage sector.
PROJECT
OVERVIEW
In 2022, Europeana embarked on a rebranding journey to create a visual identity that reflects its role as a digital hub for cultural heritage. Its previous branding didn’t fully capture its minimalist, user-focused ethos. We were tasked with crafting a brand that celebrates Europe’s rich cultural heritage while ensuring simplicity and accessibility for its diverse audience.
KEY
FEATURES
01 A clean, minimalist aesthetic inspired by images and artifacts from the Europeana platform.
02 Redesigned presentation templates, corporate illustrations, and social media assets for seamless storytelling.
03 Comprehensive brand guidelines to ensure consistency across conferences, digital platforms, and corporate materials.
